-
1 textbook operation
Englisch-Deutsch Fachwörterbuch der Wirtschaft > textbook operation
-
2 Cross, Charles Frederick
[br]b. 11 December 1855 Brentwood, Middlesex, Englandd. 15 April 1935 Hove, England[br]English chemist who contributed to the development of viscose rayon from cellulose.[br]Cross was educated at the universities of London, Zurich and Manchester. It was at Owens College, Manchester, that Cross first met E.J. Bevan and where these two first worked together on the nature of cellulose. After gaining some industrial experience, Cross joined Bevan to set up a partnership in London as analytical and consulting chemists, specializing in the chemistry and technology of cellulose and lignin. They were at the Jodrell laboratory, Kew Gardens, for a time and then set up their own laboratory at Station Avenue, Kew Gardens. In 1888, the first edition of their joint publication A Textbook of Paper-making, appeared. It went into several editions and became the standard reference and textbook on the subject. The long introductory chapter is a discourse on cellulose.In 1892, Cross, Bevan and Clayton Beadle took out their historic patent on the solution and regeneration of cellulose. The modern artificial-fibre industry stems from this patent. They made their discovery at New Court, Carey Street, London: wood-pulp (or another cheap form of cellulose) was dissolved in a mixture of carbon disulphide and aqueous alkali to produce sodium xanthate. After maturing, it was squirted through fine holes into dilute acid, which set the liquid to give spinnable fibres of "viscose". However, it was many years before the process became a commercial operation, partly because the use of a natural raw material such as wood involved variations in chemical content and each batch might react differently. At first it was thought that viscose might be suitable for incandescent lamp filaments, and C.H.Stearn, a collaborator with Cross, continued to investigate this possibility, but the sheen on the fibres suggested that viscose might be made into artificial silk. The original Viscose Spinning Syndicate was formed in 1894 and a place was rented at Erith in Kent. However, it was not until some skeins of artificial silk (a term to which Cross himself objected) were displayed in Paris that textile manufacturers began to take an interest in it. It was then that Courtaulds decided to investigate this new fibre, although it was not until 1904 that they bought the English patents and developed the first artificial silk that was later called "rayon". Cross was also concerned with the development of viscose films and of cellulose acetate, which became a rival to rayon in the form of "Celanese". He retained his interest in the paper industry and in publishing, in 1895 again collaborating with Bevan and publishing a book on Cellulose and other technical articles. He was a cultured man and a good musician. He was elected a Fellow of the Royal Society in 1917.[br]Principal Honours and DistinctionsFRS 1917.Bibliography1888, with E.J.Bevan, A Text-book of Papermaking. 1892, British patent no. 8,700 (cellulose).Further ReadingObituary Notices of the Royal Society, 1935, London. Obituary, 1935, Journal of the Chemical Society 1,337. Chambers Concise Dictionary of Scientists, 1989, Cambridge.Edwin J.Beer, 1962–3, "The birth of viscose rayon", Transactions of the Newcomen Society 35 (an account of the problems of developing viscose rayon; Beer worked under Cross in the Kew laboratories).C.Singer (ed.), 1978, A History of Technology, Vol. VI, Oxford: Clarendon Press.RLHBiographical history of technology > Cross, Charles Frederick
-
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 TSO
1) Компьютерная техника: Terminal System Operation2) Американизм: Taxpayer Service Office3) Военный термин: TACAN system operator, TOW system operator, Tactical Support Operations, Tactical Systems Officer, Technical Service Order, Top Secret Organization, Type Standardization Orders, target selection officer, technical service organization, technical staff officer, technical supply officer, technical support organization, test site office, test support operations, textbook of service ordnance, training standards officer, transportation supply officer4) Техника: technical safety objectives, terminator sensor output, минимальные необходимые технические требования (a minimum performance standard)5) Грубое выражение: The Sex Object6) Телекоммуникации: Terminating Screening Office, Time-Sharing Option (IBM)7) Сокращение: Technical Staff Officer (British Army), Technical Standard Order (FAA), Theatre of Strategic Operations, Time Since Overhaul, Tsonga, town sub-office, Tight Shut Off (valve)8) Вычислительная техника: Telecommunications Service Order, Time Sharing Option, time-sharing option9) Нефть: tip screen-out, инструкция о применении технических стандартов (technical standard order), наработка после капитального ремонта (time since overhaul)10) Энергетика: transmission system operator, СО, системный оператор передающей сети11) СМИ: The Seraphim Order12) Деловая лексика: Time Spent Online13) Глоссарий компании Сахалин Энерджи: Tight shutoff valve14) Автоматика: time sharing operation15) Контроль качества: technical standard order16) Энергосистемы: СО, сетевой системный оператор, системный оператор17) Нефть и газ: screenout fracturing, tip screenout fracturing technique, transmission service obligations, Оператор транспортной системы (Transportation system operator), концевое экранирование, технология концевого экранирования18) НАСА: Technical Standards Order19) Парашютный спорт: технический стандарт -
5 tso
1) Компьютерная техника: Terminal System Operation2) Американизм: Taxpayer Service Office3) Военный термин: TACAN system operator, TOW system operator, Tactical Support Operations, Tactical Systems Officer, Technical Service Order, Top Secret Organization, Type Standardization Orders, target selection officer, technical service organization, technical staff officer, technical supply officer, technical support organization, test site office, test support operations, textbook of service ordnance, training standards officer, transportation supply officer4) Техника: technical safety objectives, terminator sensor output, минимальные необходимые технические требования (a minimum performance standard)5) Грубое выражение: The Sex Object6) Телекоммуникации: Terminating Screening Office, Time-Sharing Option (IBM)7) Сокращение: Technical Staff Officer (British Army), Technical Standard Order (FAA), Theatre of Strategic Operations, Time Since Overhaul, Tsonga, town sub-office, Tight Shut Off (valve)8) Вычислительная техника: Telecommunications Service Order, Time Sharing Option, time-sharing option9) Нефть: tip screen-out, инструкция о применении технических стандартов (technical standard order), наработка после капитального ремонта (time since overhaul)10) Энергетика: transmission system operator, СО, системный оператор передающей сети11) СМИ: The Seraphim Order12) Деловая лексика: Time Spent Online13) Глоссарий компании Сахалин Энерджи: Tight shutoff valve14) Автоматика: time sharing operation15) Контроль качества: technical standard order16) Энергосистемы: СО, сетевой системный оператор, системный оператор17) Нефть и газ: screenout fracturing, tip screenout fracturing technique, transmission service obligations, Оператор транспортной системы (Transportation system operator), концевое экранирование, технология концевого экранирования18) НАСА: Technical Standards Order19) Парашютный спорт: технический стандарт -
6 campaign
1. n воен. кампания, поход; операция2. n кампания, борьбаelectoral campaign — выборная кампания, предвыборная борьба
campaign biography — биография кандидата на выборах,
launching a campaign — начинающий кампанию; начало кампании
3. n тех. кампания, технологический цикл4. n спец. срок службы жаропрочной облицовки5. v воен. участвовать в походе, в кампании6. v проводить кампаниюСинонимический ряд:1. battle (noun) attack; battle; fight; operations; theatre of operations; war; warfare2. drive (noun) crusade; drive; push3. maneuvers (noun) maneuvers; operation; strategy; tactics4. actively seek election (verb) actively seek election; barnstorm; canvass; contest; crusade; electioneer; lobby; run for office; seek election; solicit votes5. wage war (verb) battle; fight; invade; wage war; war -
7 manual
1. n руководство; наставление; справочник, указатель; учебник2. n воен. устав3. n воен. приёмы обращения с оружиемmanual of arms evolutions — приёмы строевой подготовки с оружием; ружейные приёмы
4. n муз. мануал5. a ручнойmanual training — занятия трудом, уроки труда
6. a с ручным управлением; неавтоматическийСинонимический ряд:1. by hand (adj.) by hand; hand-operated; not automatic; old-fashioned; standard2. physical (adj.) physical3. guidebook (noun) Baedeker; compendium; enchiridion; exercise book; guide; guidebook; handbook; primer; reference book; text; textbook; vade mecumАнтонимический ряд:
См. также в других словарях:
Operation Irma — was the name applied to a series of airlifts of injured civilians from Bosnia and Hercegovina during the Siege of Sarajevo. The airlifts were initiated after the wounding of five year old Irma Hadzimuratovic attracted international media… … Wikipedia
education — /ej oo kay sheuhn/, n. 1. the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. 2. the act or process of… … Universalium
History of Medicine — History of Medicine † Catholic Encyclopedia ► History of Medicine The history of medical science, considered as a part of the general history of civilization, should logically begin in Mesopotamia, where tradition and philological… … Catholic encyclopedia
japan — japanner, n. /jeuh pan /, n., adj., v., japanned, japanning. n. 1. any of various hard, durable, black varnishes, originally from Japan, for coating wood, metal, or other surfaces. 2. work varnished and figured in the Japanese manner. 3. Japans,… … Universalium
Japan — /jeuh pan /, n. 1. a constitutional monarchy on a chain of islands off the E coast of Asia: main islands, Hokkaido, Honshu, Kyushu, and Shikoku. 125,716,637; 141,529 sq. mi. (366,560 sq. km). Cap.: Tokyo. Japanese, Nihon, Nippon. 2. Sea of, the… … Universalium
Europe, history of — Introduction history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… … Universalium
Battle of Okinawa — Part of World War II, the Pacific War … Wikipedia
algebra — /al jeuh breuh/, n. 1. the branch of mathematics that deals with general statements of relations, utilizing letters and other symbols to represent specific sets of numbers, values, vectors, etc., in the description of such relations. 2. any of… … Universalium
environmental works — ▪ civil engineering Introduction infrastructure that provides cities and towns with water supply, waste disposal, and pollution control services. They include extensive networks of reservoirs, pipelines, treatment systems, pumping stations … Universalium
0.999... — In mathematics, the repeating decimal 0.999... (which may also be written as 0.9, , 0.(9), or as 0. followed by any number of 9s in the repeating decimal) denotes a real number that can be shown to be the number one. In other words, the symbols 0 … Wikipedia
linguistics — /ling gwis tiks/, n. (used with a sing. v.) the science of language, including phonetics, phonology, morphology, syntax, semantics, pragmatics, and historical linguistics. [1850 55; see LINGUISTIC, ICS] * * * Study of the nature and structure of… … Universalium
